Monday, November 16, 2009
Holiday Farmers' Markets
Berkshire Grown hosted more than 60 regional farmers and food producers in the Berkshires reaching more than 2,000 community members at the first annual Holiday Farmers’ Markets on Saturday, November 21.
“The markets were an overwhelming success and we were thrilled to have seen such a turnout,” said Barbara Zheutlin, executive director of Berkshire Grown. “We had an impressive number of vendors at both locations and received very positive feedback from customers and vendors alike. Everyone wants to do it again next year,” she added.
In Great Barrington, more than 500 people shopped the 35-vendor Holiday Farmers’ Market at the old firehouse on Castle Street. The Williamstown Holiday Farmers’ Market, which took place at the Williams College Field House, attracted more than 1,400 community members. The two community markets helped extend the selling season of farmers while promoting the use of locally grown and produced food for the Thanksgiving season.
One vendor reported the Holiday Farmers’ Market was the highest-grossing farmers’ market on record for their farm. Every vendor said they would definitely do it again next year and community members requested a second market before the Christmas holiday.
“We could not believe the support we received for the Williamstown Holiday Farmers’ Market,” said Zheutlin. “We’re really energized by the demand for local food and for the creation of a community around our farms and food producers and are already talking about another holiday market (or two) for 2010,” she added.
In support of Berkshire Grown, this event was sponsored by Williams College (The Sustainable Food and Agriculture Program in conjunction with Dining Services), Mezze Restaurant Group and Slow Food of Western Massachusetts. Visit www.berkshiregrown.org for additional details.
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